![]() He created his company with the idea of launching other new companies as soon as they could develop viable ideas. Another example of reward power comes from Bill Gross, founder of Idealab, who has the power to launch new companies or not. When Steve Jobs ran Apple, he had reward power in the form of raises and promotions. Anyone can wield reward power, however, in the form of public praise or giving someone something in exchange for their compliance. Reward power tends to accompany legitimate power and is highest when the reward is scarce. is the ability to grant a reward, such as an increase in pay, a perk, or an attractive job assignment. Reward power The ability to grant a reward, such as an increase in pay, a perk, or an attractive job assignment.
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